The fashion industry has exploded in recent times to such a level that it can only be maintained through the exploitation of millions of people involved in the manufacturing of clothing around the world. Production in these countries is riddled with unjust practices, highlighted by unsafe, crammed working conditions, and very low wages. For many of these workers the ugly truth is that they live to fulfil the wants of consumers in the West, with no opportunity to break free of this cycle.
Fairtrade is a third-party certified, alternative approach to trade. It is based on a partnership between producers and consumers. When farmers can sell on Fairtrade terms, it ensures they are treated fairly and provides them with a better deal. This allows them the opportunity to improve their lives and plan for their future. It also provides subsidies to the communities they are a part of.
Fairtrade Cotton Example
Please enjoy the video below that shows the incredible impact the Fairtrade certification is having on cotton farmers in Senegal, in West Africa. You don't have to just take our word for it, this is a real life example coming from people who directly benefit from the Fairtrade certification.